Stop losing leads between the inquiry and the admission
The average school loses 40% of inquiries between "thanks for calling" and "form received." Ketpy Admission CRM closes that gap with automated follow-ups, lead scoring, and a pipeline you can actually see.
A CRM sized for school admissions
We tried using Salesforce. We tried HubSpot. We tried 4 other school-specific CRMs. All of them either treated admissions like enterprise B2B sales (12-step approval workflows) or like e-commerce abandoned carts (24-hour automation drip). Neither fit the rhythm of a school admission office.
So we built one. Sized for the real job: a parent calls or walks in, you log them, send them a brochure + form, they come back to submit, you collect docs, schedule an interaction, take a decision, collect fees, enrol. Six stages, two weeks per family, 800 families per cycle. That's the workflow Ketpy Admission CRM optimises for.
+38%
Average conversion lift
<30s
Lead capture time
72%
Auto follow-up sent
Built for the school admission cycle
Lead capture in 30 seconds
Walk-in, phone call, website form, WhatsApp, JustDial — all roll into one inbox. Quick-create card: parent name, phone, child age, source. That's it. Detail-completion happens later.
Auto-routing to counsellors
Round-robin or by language or by class-applied — leads route to the right counsellor automatically. SLA timer starts. Manager sees who has more than they can chew.
Kanban admission pipeline
Inquiry → Brochure-sent → Form-issued → Form-received → Documents-verified → Interaction-done → Decision → Fee-paid → Enrolled. Drag cards as the family moves through. Every move is auto-logged.
Auto follow-up sequences
Day 1: brochure. Day 3: 'have you read the brochure?' Day 7: 'happy to answer questions, here is our principal's number.' Day 14: gentle close. Each step bypasses if the family has already moved forward.
Lead scoring + AI predictions
Each lead gets a 0–100 score based on engagement, response time, document submission, source quality. Our AI ranks leads most likely to enrol — your counsellors focus on the right 100, not all 800.
Form management
Generate admission forms with pre-filled inquiry data. Parents fill online or print. Document upload portal for ID proofs, previous mark sheets, address proof. Verification workflow with checklist.
Single-click student conversion
When a family pays the admission fee, click 'Convert to Student.' Their full profile, parents, transport address, fee head — all flow into the student database. Zero re-typing.
Funnel + source analytics
Which source brings the best leads? Which counsellor closes best? What week did inquiries peak? Where are we losing them most? All visible on the admission director's dashboard.
Interaction scheduling
Principal interaction, entrance test, school visit — schedule on a calendar visible to parents. They confirm via WhatsApp. Auto-reminders 24 hrs + 2 hrs before. No-show tracking.
An admission funnel on Ketpy
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Day 1
Parent inquires
Family fills the inquiry form on your website. Counsellor gets it on their dashboard within 30 seconds. WhatsApp message goes out to parent: 'Thanks for inquiring at Sunshine — our brochure is here.'
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Day 3
Form sent + filled
Parent receives the online admission form. Pre-filled with their inquiry data. They submit + upload documents. SLA timer pauses while documents get verified.
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Day 7
Interaction scheduled
Documents pass verification. Interaction slot booked on principal's calendar. Family WhatsApp-confirms. Reminder 24 hrs before.
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Day 10
Fee paid + enrolled
Interaction completed. Decision: Admit. Fee link goes to parent. Family pays via UPI. One click later: child is in the student database with admission number, class, section, transport route — ready for Day 1.
Before you decide
It is bundled with every Ketpy ERP subscription. We do not charge extra for the CRM. Some customers buy it standalone if their core system is somewhere else.
Yes — webhook + email-to-lead capture out of the box. We have direct integrations with JustDial, Sulekha, IndiaMART, Meta lead-ads and Google forms. Other sources go through our generic webhook.
Yes — Ketpy is a Meta WhatsApp Business Solution Provider. You can send templated messages, attach PDFs, and capture responses. Parents love it more than email.
Yes — same product, slightly different stages. We have a 'college mode' that adds 'entrance score', 'rank list', 'counselling round' stages relevant to higher education.
We do not run free trials — we run free pilots for one academic year batch. If you do not see at least a 25% conversion lift in 90 days, you owe us nothing. That is a stronger guarantee than a 14-day trial.